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Situation: Ludo Lab for Games Center plans to pitch a high-stake proposal to create an interactive game design class that happens entirely in Roblox. They need a strategist and writer to create the prototypes and pitch deck.


  1. Produce a proposal that includes a calendar and a tentative list of outcomes.

  2. Design and write two prototype tasks that users can complete by accessing Roblox.


  1. Set the goals in collaboration with the producer and program manager.

  2. Ran competitive analysis to create a tentative list of ideas in collaboration with the game design and programming teams.

  3. Validated the design by user testing and target group observation.

  4. Submitted the prototype as a direct email marketing to the potential investors.


  • Presented the deck to the investors

  • Helped to secure a $500,000 USD investment for the production

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